What is BEP, AVG, and ROI? BEP = Break Even Point
Can be defined as a point where total amount of expenses and total amount of revenue are equal. And can be defined as the point where you not get any profit and not get any loss. AVG = AVeraGe
Average is values divided by object. Example: There are 80 Referrals, and the total clicks is 240 clicks, then 240 clicks divide 80 = 3 (Mean average clicks per referral is 3 clicks).
ROI = Return Of Investment
Can be defined as the ratio between the net profit and cost of investment resulting from an investment of some resources. A high ROI means the investment's gains compare favorably to its cost.